Ignite organizer Randy Stewart gave an Ignite talk on How to Pitch an Ignite talk. I’ve written up and revised his points here in a blog post for easier reading. Following this advice should improve the odds your talk will get in.
- Talks are strictly 5 minutes long with automated slides. You can speak about anything, but all talks must consist of 20 slides, each timed to be on screen for 15 seconds, for a total of 5 minutes (Similar to Pecha-Kucha). It’s an exciting and dynamic format and if you’ve never seen an Ignite talk, watch some.
- There are only 16 slots / we average 60 submissions. This means far more people are rejected than accepted. This is competitive so bring your A game. But don’t take it personally if you’re rejected – these slots are precious and you’re competing with Seattle’s best.
- The organizers meet to vote on who get accepted. We review all submissions, with a short window of time for discussing each submission. We quickly filter out poorly written, under-thought or vague ones.
- Your submission will be reviewed in a huge spreadsheet (shown below). Submissions that are concise, clear, compelling or funny prove to us you’ll do well in the Ignite format, where you’ll have similarly tough constraints.
- 98% of speakers at Ignite are glad they did it. Ignite is challenging but a great professional and personal opportunity. If you’re going to submit, do it right.
Invest in a great title
Spend the time necessary to come up with a great title. By demonstrating you can name your talk something simultaneously descriptive, informative, compelling and perhaps funny, you prove you’re worthy of a slot on our stage. Ignite is about concision. Show us you’re good at this. By working hard on the title I promise you, the talk itself will improve.
When the organizers meet to review submissions, we look at a giant spreadsheet of the submission data (see below). It’s overwhelming. An easy way to cut through the noise is to give us a strong quality signal in your title.
Good titles distill big ideas into a single, easy to evaluate sentence. We read the descriptions of course, but nothing gives us more confidence in you than your title.
Good titles from past Ignites include:
- SCRUM management for wedding planning
- Fighting Dirty in Scrabble
- Hacking Birth
- Build your own Standing Desk
- Welcome to the Psych Ward
- What cities can learn from Burning Man
- How Science is Destroying My Childhood
These titles express an interesting angle on a topic. These angle choices can make a seemingly boring topic suddenly fascinating. It’s easy to imagine what the talks will contain, and even when it’s hard to imagine, they are compelling enough that we’d want to find out.
As opposed to failed topic submissions like these:
- Generic management advice from a Fortune 1000 company
- Why I don’t mind Subway sandwiches
- Ten ways to do something even I don’t care about
- How web 8.0 disruption widgets will bore the world to tears
Share your passion on any topic
Although Ignite has geek origins, there are no restrictions on your choice of topic. Although many of our talks have practical/geek themes, if we’re convinced you’re telling a great story, any topic goes. Over the years we’ve had one armed jugglers, street musicians and some dramatic personal stories that would be appropriate for The Moth or This American Life (if they were on speed).
We expect three things from you regarding topics:
- You’re passionate about it
- You’re knowledgeable (enough that you know more than most of the audience)
- You’ll share that passion and knowledge in ways the audience can connect with
Don’t pitch your business
Talks pitching your product, startup or consulting business will be automatically rejected. Don’t even try. We’ve made this mistake in the past and everyone in the audience knows in 10 seconds what you’re doing and they will hate you for it, and us for letting you on stage.
We do want you to promote yourself, but solely as someone who has given a great Ignite talk. It’s ok to tell your story provided it’s not centered on selling something. We have had speakers talk about something they invented or how they started a company (Rich Johnston from Vertical World) or a non-profit organization, but the focus was on the lessons and stories, rather than promoting anything. Think of your talk as a self-contained creation, and not a tool for some other purpose.
A good example of balancing self-promotion with giving an excellent talk is I Stalk Strangers Online (great title) by Carmen Hudson. Her talk was about her job as a tech headhunter and she successfully focused on sharing secrets and insider knowledge – it never felt like she was pitching her services, since she wasn’t. But here I am talking about her and her excellent talk (see how this works?)
How to submit your talk
Submissions open a month before the Ignite event. The form to fill out is always found here.
If you have questions, leave a comment.